This is how the ROI calculator works:
1. Advertising budget
The first step in our ROI calculator is to enter your budget. Any calculation of return is based on how much you plan to invest. Feel free to try multiple levels, a larger budget can lead to more business and higher ROI, but also means more risk.
2. Cost Per Click (CPC)
Enter an estimated CPC value. A higher CPC can produce more relevant clicks, while a lower CPC produces more clicks but often of poorer quality. The cost varies between industries (often 10-100 SEK). The ROI Ready calculator shows how different CPC levels affect your ROI. In some cases, competition is so fierce that you simply have to accept a higher CPC, and then adjust the budget accordingly. Here we at Atom Agency can help you find the right level for your industry.
3. Percentage of leads
What percentage of the cliques actually get interested? Choose between 1 — 7%. A low figure may mean that your ads are not relevant enough, or that you are targeting the wrong audience. A higher figure requires clear messages, strong offers and accurate audiences. A lead is someone who shows interest, for example by filling out a form, booking a meeting, or asking for a quote. It's not a customer yet, but a first step towards a deal. The calculator then figures out how this affects your ROI.
4. Percentage of leads that become business
Here you estimate how much of your leads become paying customers. Between 10-50% is common depending on the offer, follow-up and target group. A really good offer combined with trust-inspiring communication can make half of all leads buy — while an unclear or weak offer often leads to significantly lower conversion rates. Our ROI calculator takes into account the conversion rate to show your expected profit.
5. Average business value
Enter what a new customer is worth on average to you, for example $10,000 or $50,000. It can be difficult to estimate exactly, but try to relate to the current offer or promotion. Consider what an average deal usually means in revenue, or how much a new customer is likely to trade for over time. ROI Ready automatically calculates your expected revenue based on business value, conversion rate, and costs.
6. Other expenses
Include all costs associated with the campaign, such as agency costs, design, strategy, or production. Our ROI calculator adds up the totals and shows you what your real return will be.
The result shows:
- Your total advertising budget
- How many leads you can expect
- How many trades there can be
- Estimated revenue from trades
- Total costs (ad + other)
- And most importantly: your ROI — Return on Investment
Get help calculating and maximizing your ROI
Not sure which numbers to enter in the calculator? We at Atom Agency helps you interpret the result and understand how to improve your ROI calculation. Together, we can review your marketing strategy, set realistic goals, and build campaigns that both convert and deliver clear returns. Whether you want to test a smaller venture or scale up — we'll help you make the right decision from the start.
Try the ROI Ready ROI Calculator today and see how your next campaign can deliver returns.